About

The Wino Shop was created for people who believe wine is meant to be explored, enjoyed, and shared. We're building a modern wine lifestyle brand that celebrates curiosity, conversation, and individuality through thoughtfully designed apparel, accessories, and everyday essentials.

Our designs are made for the wine lover who is passionate without being pretentious. We embrace discovery over gatekeeping and believe great style and great wine should be accessible to everyone. Whether you're just opening your first bottle or building a cellar, The Wino Shop is here to help you wear your love of wine with confidence.

Founded by wine educator and content creator Desiree in 2020, The Wino Shop was born from a desire to create the kind of wine brand she couldn't find: one that reflected a new generation of wine lovers and expanded representation within the industry. Every collection is designed to spark conversations, encourage exploration, and remind people that wine is for everyone.